February 26, 2024

What is visual merchandising and how to use it in your e-commerce

Visual merchandising – there's been a lot of talk about it lately, and for good reason. Are you wondering how to attract customers to your online store and increase online sales? Many factors determine success in the e-commerce industry. One of the key ones was taken directly from stationary sales.

What is Visual Merchandising?

Let's start with the basic concept of Merchandising. It involves influencing customer behavior towards products by organizing the retail space and managing the overall atmosphere in the store. These tactics aim to increase sales. Well-planned merchandising grabs the customer's attention, draws them into the store, and helps them familiarize themselves with the offerings. It's also excellent for the store's image. Thanks to merchandising, the store and its goods actively participate in sales.

Therefore, the key goal of visual merchandising is to create an attractive and coherent visual presentation that communicates the brand's values and identity, as well as sets it apart from competitors. A well-executed visual merchandising strategy can significantly impact customers' shopping experiences, encouraging them to spend more time in the store and increasing the likelihood of making a purchase. Visual merchandising is particularly important in brick-and-mortar stores, but its principles are increasingly being applied in e-commerce through visual product presentation strategies on websites and social media.


Visual Merchandising in e-commerce

Visual merchandising directly influences customers' shopping experiences, engagement, and ultimately sales. As we know, a virtual store, in many ways, does not differ from a traditional one. Similar principles that attract customers to physical stores also work for online ones. These include a friendly appearance, good lighting, decorations, presenting deals, or the ability to thoroughly examine the product.

Remember, you may have the best assortment at the most attractive prices. However, if you don't present it properly, customers simply won't appreciate it. They will choose the competition's offer, which presents the goods more effectively or offers them at a lower price.


Role of VM in e-commerce


How to use Visual Merchandising in Your e-commerce


How to get ahead of the competition?

The world is evolving with new technologies that offer unique shopping experiences. The latest trend and new tool is the implementation of AI and AR in your e-commerce store. With these solutions, customers can virtually try on a product and see how they look in it. Having trouble choosing the right size?

Nothing to worry about – size recommendations based on the user's body measurements will pick the size for you without the need for returns. Interested? Discover our product: Clothr AI-powered virtual fitting for e-commerce. Outpace the competition and join the fashion revolution with the Polish online app Clothr.


• by Aleksandra Stefaniszak | Clothr